Doha: Abdullah Abdulghani and Bros. Co. (AAB), an exclusive distributor of Toyota and Lexus
automobiles in Qatar, has partnered with Doha Environmental Action Projects (DEAP), a
volunteering organisation, for ‘Keep Qatar Clean’ environmental initiative, that seeks to fight against plastic pollution and clean up beaches.
This is in line with Toyota’s global CSR values consisting of contribution towards sustainable
development which includes environmental care and consideration towards the planet.
Upon recognizing DEAP’s committed drive in cleaning up the beaches and dunes across Qatar, AAB
extended its support to maximize its reach and clean-ups across the country and increase awareness
and knowledge for the public.
Acting CEO and COO – Automotive Division of AAB, R K Murugan signed the collaboration agreement
with Director of DEAP, Jose Saucedo. AAB has agreed to provide logistic support for DEAP’s daily
operations by way of a Toyota Hilux 4×4 and transportation for DEAP volunteers during the clean-
A beach clean-up was held recently to launch the partnership between AAB and DEAP, in line with
the World Cleanup Day in one of the beach areas in the north.
AAB has a continuing partnership with the Public Parks Department in the seedlings to your home
and reduction of carbon footprint projects.
These partnerships that promote environmental care reinforce and manifest AAB’s commitment and
active role in contributing towards the fulfilment of Qatar National Vision 2030.
By: Nawal Mukadam