AkzoNobel India has partnered with Telerad Foundation, a global healthcare organization to begin a
telehealth CSR project Aarogya Sakha, to improve the healthcare status of the painter community.
In the first phase of this project, the healthcare service will be accessible to 200,000 painters and their families across states of Uttar Pradesh, Karnataka, Bihar, Chhattisgarh and Madhya Pradesh.
Painters will receive consultations in Kannada, Hindi, and English.
With a 24X7 assistance for appointment booking, the facility provides access to doctors and
specialists from Bengaluru’s premium RxDx Healthcare chain to the painters and their families.
Aarogya Sakha offers both audio and video consultation, thrice a week. The CSR initiative provides
impetus to AkzoNobel India’s ongoing efforts to connect blue-collar communities with affordable
Rajiv Rajgopal, Managing Director, AkzoNobel India, said, “In these extraordinary times, Aarogya
Sakha bridges the gap between underprivileged painters and quality healthcare by enabling them to
connect through virtual channels. Painters and contractors are an integral part of our value chain
and with Aarogya Sakha, we are committed to providing quality yet affordable healthcare to them
and their families. The facility offers specialized healthcare services including screening of COVID-19 symptoms.”
Before starting the Aarokya Sakha CSR project, a survey was carried out by Telerad Foundation on
behalf of AkzoNobel to understand the health needs and feasibility of telehealth amongst the
painter community. As per the survey, the painter community expressed their primary concern over
the accessibility and affordability to quality healthcare.
33 per cent of the painter community spend nearly Rs 12,000 annually on hospital charges and fees.
About 83 per cent of contractors and 68% painters mentioned that they own smartphones, while 68
per cent of the population are accustomed to video calls. Studies have shown that 70 per cent of the
outpatient cases do not require a physical presence in a clinic for an accurate diagnosis. And,
telehealth is a convenient solution in making specialist care readily available.
Recently, AkzoNobel India launched Dulux Protect, a comprehensive programme aimed at
supporting painters and contractors due to the challenges posed by the pandemic. Some of the
initiatives include financial support, providing dry ration kits, health protection through insurance and telemedicine facilities, and a safe return to the workplace by providing PPE kits.
By: Murtuza Merchant