Bhartiyam, a not for profit entity was founded in 2016. Working on the issues of underprivileged sections especially women and children, Mr Rajeev Kumar, Founder, Bhartiyam also collaborated with like-minded individuals to work towards environmental sustainability through its flagship programme Mission100CroreTrees. He shares the goals of the organization in conversation with Abdullah
What is the focus of your NGO ‘Bhartiyam’?
Bhartiyam registered under the
Income Tax Act 80 G strives to promote financial self- sufficiency
of women through economic development. Our mission is to address
specific needs of women such as education, health care, and income
generation within the broad development framework. Besides working on Welfare
of women we also work for the cause of underprivileged ones through food and
clothes distribution campaigns.
Focusing on sustainable environment,
we also a have team of dedicated environmentalist bearing the torch of our
flagship programme ‘Mission100croretrees.’
you elaborate on the mission of your flagship programme ‘Mission 100 crore
team aims to save the environment by planting trees to reduce pollution.
Besides, river cleaning has been at the forefront of our agenda so as to avert
further deterioration of water bodies. Through our plantation and clean river
campaigns, we have ensured that a good number of people are sensitised and
motivated towards environment and sustainable development.
do you acquire funds to run campaigns like ‘Mission 100 crore Trees’? Have you sought any assistance from any govt
institution/ Corporate Houses?
Our team Mission100croretrees is
fully volunteer-based. We don’t seek any direct monetary assistance from
any corporate house but we do collaboration with private companies such as
Pimcore, Noida for events and workshops on environmental sustainability and
plantation drives. The expenses incurred while undertaking such events are
borne by the private firms.
are the challenges you confront while undertaking afforestation drives? How do
you tackle them?
The biggest challenge is maintaining the trees post plantation like watering, protection from any kind of damage. We don’t get any support from the Govt. on this front. We manage on our own or seek help from locals to take care of the trees.
In the Fiscal Year 2017-18, total CSR expenditure on Environment, Animal Welfare and Conservation of Resources was estimated to be around 1361 crore. Do you think its ample amount spent towards environmental sustainability? What else could be done for sustainable development?
The corpus fund of Rs 1361 crore is a sufficient amount for environment if it is wisely spent on planning and execution to have visible changes in the environment sustainability. A good part of the amount should be doled out for awareness campaigns motivating people from semi urban areas and rural areas to join the cause of environment so as to make sustainable development a reality.
About Rajeev Kumar: Rajeev Kumar, founder of Bhartiyam, is a Digital Marketing Professional hails from Bihar, moved to Delhi about 10 years ago and was shocked to see the pace of city’s green cover area vanishing. Due to his love for nature, Rajeev soon started planting trees across the city during the weekends. In the span of three years he has planted over 35,000 saplings all over Delhi-NCR.