German luxury carmaker BMW India has announced that it has registered a non-profit company
christened ‘BMW India Foundation’ to plan, implement and oversee all corporate citizenship
projects of BMW India, BMW India Financial Services and BMW India Leasing.
The luxury carmaker says the foundation will go beyond the current programs to generate greater
awareness and promote the causes through various partnerships and associations.
Vikram Pawah, president, BMW Group India said,
“Responsibility towards the society and sustainable development are important pillars of BMW Group’s corporate philosophy.
This agenda is now being strengthened in India by the BMW India Foundation. Corporate citizenship forms an integral part of our vision as a responsible business enterprise and is regarded as an
investment in the future.
The BMW India Foundation will dedicatedly work on several priority areas which are
aligned with the Sustainable Development Goals. Programs successfully initiated by the foundation
have already benefited thousands of people from underprivileged communities. Committed towards
creating a positive and measurable impact, BMW India Foundation will keep on increasing its
The foundation is formed with a vision to create a world where everyone believes they have the
power to progress. It aims to act as a catalyst for enabling, empowering and enriching individuals to reimagine a better future.
The foundation is working ardently towards its objective to support,
inspire and lead engagements positively impacting individuals and society.
In terms of focus areas, the foundation will work in the areas including skill development,
community development, road safety and health and hygiene. It will carry forward the ongoing
engagements and constructively engage with diverse stakeholders to scale up impact and achieve
the intended social objectives.
Kathrin Frauscher, MD and CEO, BMW India Financial Services said, “True change can be brought by
people themselves. This is why, BMW India Foundation’s programs are based on the principle of
‘helping people help themselves’.
The underlying spirit behind the Foundation’s actions is to
promote the core principles of respect, knowledge and power of human determination.
Particular attention is given to scalability and long-term impact of each program. BMW India Foundation is committed to enhancing the lives of people in India through innovative and sustainable solutions to pressing social issues, thus, creating a better future.”
The not-for-profit has formed a ‘Make a Difference’ team with employees of BMW Group India and
BMW India Financial Services. This team facilitates employee engagement in CSR activities and
manages local initiatives like tree plantation drives and blood donation camps.
Thomas Dose, MD, BMW Group Plant Chennai added, “BMW India Foundation has made a big
difference in community development around BMW Group Plant Chennai. The unique way in which
the Foundation operates is to closely work with the communities in need analysis and robust
implementation. The community engagement is instrumental for the initial project execution and
ensures its long-term sustainability.
Through BMW India Foundation, we remain committed to Make India in addition to Make in India!”
By: Murtuza Merchant