Even as India
is facing and trying to overcome a crisis of unprecedented magnitude due to the
dreaded COVID-19, declared a pandemic by the World Health Organisation (WHO),
the Indian ministry of Corporate Affairs has clarified that spending of
Corporate Social Responsibility (CSR) funds for COVID-19 shall be considered an
eligible CSR activity.
contribution to the PM CARES Fund and State Disaster Management Authority,
expenditure incurred on preventive health care and sanitation, ex-gratia to temporary/casual
workers over and above daily wages, providing quarantine facilities to those
affected, amongst others, shall be considered as CSR spend.
Let’s take a
look at some of the Corporate organizations, that have routed their CSR funds uniquely to obtain optimum results.
agency of MullenLowe Lintas Group, India, that manages brands, has
launched ‘Kaam Waapsi’, a tech platform to reconnect migrant workers with urban
Wapasi’ platform will primarily operate as a mobile-first site, but will also
offer an IVR solution to those who may not have access to a smart phone. It can
be accessed by visiting www.kaamwapasi.com or by giving a missed call on
1800-202-44-88. The platform allows workers to choose jobs by skill and
location. Currently, jobs are segregated into Construction, Logistics,
Restaurants and Manufacturing, with further sub- options based on skill.
Bhardwaj, Chief Creative Officer at Lowe Lintas said migrant workers are not
ready to return to cities without a sense of clarity and control. “By
connecting migrant blue-collar workers with projects in various cities, we hope
to accelerate the unlocking of the Indian economy,” he said.
A media platform for the education sector featuring print, online,
online TV and events, has delivered two lakh safety kits to police personnel in
various states – including 156,000 high-quality M-19 face shields, 95000
ORS powder sachets (CIPLA), 100000 cloth mask, 11000 food packets, 200000
sanitizers, and 2800 water bottles.
“On one hand
we are way too privileged than billions of others; we have a home, food,
family, the privilege to be indoors, Netflix, Ludo, Dalgona Coffee, Social
media, Zoom, Air conditioners, Smart TV’s, and much more and on other hand
there are over half a million police personnel out there on the front line
fighting this pandemic,” Ravi Santlani, Founder
& CEO Scoonews said.
African restaurant chain has joined hands with the volunteer-based zero-funds
Robin Hood Army to provide 25,000 fresh, chicken meals to the needy across the
slums of Bangalore, Delhi and Chandigarh. The month-long social initiative,
running since July 15, will continue until August 15 serving socially
vulnerable people with nutritious Nando’s meals.
Bhasin, Chief Executive Officer of Nando’s said the current crisis has not been
kind to the
and that out of the 2,000 meals they have distributed over the last 15 days, 70
per cent have been given to daily wage workers who lost their means of
livelihood during the COVID-19 pandemic. “We feel that if a worker can have one
fresh, hot, nutritious meal a day especially when he doesn’t know where his next
meal will come from, then we have reduced his worry considerably,” Bhasin said.
Magic Bus India Foundation
The poverty alleviation programme in India has trained
8832 youth through virtual platforms and conference calls. The training is
around employability skills, therefore, making them work-ready during this time
period. Magic Bus has already placed 2606 youth – of these, 1176 youth have
immediately begun working from home. The rest will join after the lockdown
Jayant Rastogi, Global CEO, Magic Bus Foundation said with the help of
associations with celebrities like Amaal Mallik and Usha Uthup and funding from
corporate giants, Magic Bus raised funds to distribute dry ration kits and food
to over 2 lakh people across India. “The vision is to aim to provide 1.8 crore
meals to 57,000 families from across India,” he said.
The company, in collaboration with its parent company Proteon
Pharmaceuticals based in Poland distributed over 300 liters of poultry feed
additives (BAFASAL+G) to 57 poultry farmers across the country at a cost of
over Rs 27 lakh.
“Since poultry is a low margin commodity, it takes over 10 production
cycles to recover the losses, which were upwards of Rs. 20000 crores. This does
not bode well for the economy either as the industry contributes 6-7 percent to
our national GDP. A lot of farmers have already shut farms due to the current
crisis and the viability issues,” Dr. Ramdas Kamble, Director – Sales APAC and Board Member, Vetphage pharmaceuticals.
By: Murtuza Merchant