Keeping in line with its CSR goal to help the farming communities thrive, global agriculture company
Corteva Agriscience has partnered with local governments and non-profit organizations in India to
ensure the health and safety of farmers during the pandemic.
Through CSR partnerships with non-government organizations such as PRADAN, Sewa Bharati and
CHD Group, Corteva was able to support over 200,000 plus beneficiaries during the last few months,
a release issued by the company stated.
Over 16 lakh units of personal protective equipment (PPE) was produced and distributed to farmers
across 220 villages. PPE production units were set up in the vulnerable communities of Jharkhand
and Bihar, providing temporary employment to women farmers in times of financial difficulty, it
Aruna Rachakonda, Marketing Director, Corteva Agriscience, South Asia, said, “We’re committed to
enriching the lives of those who produce. Our long-term goal is to improve farmers’ livelihoods and
operations while conserving resources and sustaining the land. As these farmers were not able to
step out to tend to their fields, demand and supply frameworks were being challenged. Our initiative
was targeted to help smallholder farmers and migrant workers resume work, while staying safe.”
The company also supported farmers and their families in these regions by providing two meals
every day for two months. A total of 145,000 kg of food was distributed in the survival kits that
included other hygiene essentials – supporting migrant workers, the company states.
Corteva formed multiple district/block level WhatsApp groups through which volunteers kept in
touch with the communities for new updates and information sharing.
Through these WhatsApp groups, the communities received updated information around lockdown rules, special transport arrangements and government care package distribution, it added.
The volunteers also supervised sanitation and transportation of farm products till market yard and
undertook health monitoring initiatives in seed and research farms in about 20 villages, through
public health outbreak surveillance methodology, according to the company.
The company said its CSR team also worked with local government bodies to help run quarantine
facilities in the affected communities, and provided PPEs, food and medical facilities at 15
government established quarantine centres.
By: Murtuza Merchant