In a bid to promote healthy menstruation practices, leading hygiene and wellness brand Pee Safe’s
sister concern Raho Safe recently distributed free sanitary pads to women in Delhi NCR and
Rajasthan, included slum areas located in remote areas.
Raho Safe reached out to approximately 1000 women with an aim to promote healthy menstruation
practices, according to the company.
“In continuation with Raho Safe’s vision of ensuring access to affordable and sustainable menstrual
hygiene products for women, we recently distributed Raho Safe six sanitary pads each to
approximately 1000 women in and around Delhi NCR and Rajasthan area. We also handed over
sanitary pads to various Panchayat heads so that they could further send it to more women in their
areas,” Vikas Bagaria, Founder of Pee Safe said.
He added that the company will be continuing this every month.
Bagaria said even as the Coronavirus pandemic has wrecked havoc in the lives of people and
destroyed their sources of livelihood those from the economically weak section of society have been
hit particularly bad.
“Many in these socio-economic strata are therefore either reluctant to spend on sanitary pads or
cannot buy them due to lack of monetary means. This could mean many girls and young women
going back to their previous ways of handling periods by using rags, affecting their health in a major
way. Our aim is to help them avoid this dilemma apart from raising awareness on the need for better
hygiene and sanitation,” he said.
According to the reports by the National Family Health Survey nearly 336 million women are
menstruating in India and only about 121 million (roughly 42 per cent) are using sanitary napkins,
locally or commercially produced. Even though India has made great strides in addressing the taboo
against menstruation and ensuring access to sanitary pads to those who cannot afford them; a lot
still needs to be done.
The Prime Minister during his recent Independence Day address mentioned that more than 5
crore sanitary napkins have already been provided to women in a short time through Jan Aushadhi
By: Murtuza Merchant