On the occasion of World Mental Health Day, Tata Motors, India’s leading auto brand, in association
with mental health tech service platform MindPeers today launched a special campaign – ‘Stop the
Endless Accident’ – to raise awareness on road safety and trauma caused by vehicular accidents.
Keeping in mind that accident survivors are not considered for conventional therapy and counselling,
both Tata Motors along with MindPeers through this initiative aim to raise awareness on the
importance of seeking counsel for Post Traumatic Stress Disorder (PTSD) caused by car accidents
while also providing the survivors with a platform to narrate their stories to motivate others towards counselling.
Emphasizing on the Company’s stance on mental health, this campaign is headlined by a video,
which begins with a narration of a survival story and how the moment of the accident replays
endlessly in the survivor’s mind till date.
The same is followed by stories and instances from the lives of other survivors who underwent a
similar experience and suffer from the same PTSD symptoms, years after the incident.
Through the medium of these heartfelt stories, the campaign acknowledges and also informs others
that a car crash can cause long term PTSD, if not treated right. As a part of this campaign and to give something back to the society and its people, Tata Motors has also stepped forward to provide one free therapy session to each of the survivors who enrol for this service.
By: Murtuza Merchant