Vedanta, the largest aluminium producer in the country, organized HIV/AIDS awareness campaign in
Jharsuguda’s rural margins, reaching out to more than 2000 people in the process.
In collaboration with Odisha State AIDS Control Society (OSACS), Vedanta conducted the campaign
at Katikela, Bhurkamunda, Bhagipali, Brundamal, Kurebaga, Kelendamal, Orampada, Maa
Samaleshwari Nagar, Banjari, Chithuapada, Badmal and Sunarimunda villages.
Conducted under project ‘Jagruti’, Vedanta’s initiative for propagating HIV/AIDS awareness,
members of the company’s Mobile Health Unit (MHU) team sensitized the masses on the various
facets of HIV/AIDS, including prevention of the diseases and the need to address the associated
stigma and discrimination of the affected.
C N Singh, CEO – Vedanta Ltd., Jharsuguda said, “As India’s largest aluminium producer, Vedanta is
as committed to its social responsibilities as it is to India’s self-reliance in all things aluminium.
We fulfill our social duties through structured developmental projects attuned to the needs of the
community. In our mission to become Odisha’s partner in progress, we have partnered with
like minded organizations and govt. bodies to amplify our efforts and transform lives and livelihoods in the region.
Incidentally, we are the first corporate in India to roll out an Employer-Led Model
(ELM) for HIV/AIDS awareness, which eventually evolved into project Jagruti.”
Prashant Patra, Team Leader – Technical Support Unit, OSACS said, “I am thankful to the Vedanta
management for partnering with OSACS and NACO for implementing HIV/AIDS awareness programs
for their industrial workforce as well as community members. We appreciate the support of
Vedanta’s CSR team in the effective implementation of the HIV/AIDS program as an Employer-Led
Under the banner of Jagruti, Vedanta has carried out several campaigns and interventions for its
mobile workforce, logistics partners like truckers, community members from around and far beyond
the plant’s periphery, college students, etc.
Vedanta’s social interventions in the domains of sustainable livelihood, women empowerment,
quality education, health, water and sanitation, bio-investment and community infrastructure
reaches out to over 70 villages in Jharsuguda and nearby areas, benefiting around 76,000 people in a
It empowers more than 4000 women from 330 SHGs, provides doorstep healthcare services to
about 32,000 people annually, gives educational support to more than 5000 students, has planted
more than 1.43 lakh trees in partnership with the community, and built 568 plus infrastructural
projects at community level.
By Murtuza Merchant