Detel Foundation, the CSR wing of electronics brand Detel, has collaborated with Grow-Trees, an
organization dedicated to increase green cover in India.
Under this CSR initiative, Detel and Grow-Trees will plant saplings on behalf of Detel Customers on
the sale of each product across categories such as TV, washing machine and EV.
The NGO Grow-Trees will give a token of appreciation to the customers with a personalized
certificate highlighting how their purchase from Detel India has helped to contribute to Green India
Initiatives. The certificate will also have a Geotag for the tree that has been planted in the name of that customer, which will help them to virtually visit the location of the sapling.
Gitika Bhatia, Founder, Detel Foundation said, “throughout our journey, we have been working
towards environmental sustainability by providing seeds to our customers along with the product
they have purchased in order to safeguard the environment. This CSR initiative is a step ahead to
encourage people to plant a tree and improve the much-required green cover in the country. The
move is one of the ways to show that we are concerned and thus we are requesting all our
customers to join this movement to make it successful.”
Commenting on the initiative, a spokesperson from Grow-Trees said: “We are happy to partner with
Detel in working towards environmental sustainability through its Plant a Tree drive. With this tie-
up, we are proud to roll out a campaign that promises a cleaner, brighter, and greener future to our
coming generations. Over a period, we have witnessed that air pollution rises during the festive
season, there is a dire need to take concrete measures to reduce its impact.
Planting a sapling on behalf of Detel customers is a great start to combat air pollution and safeguard the environment.”
The CSR wing of Detel has been working towards protecting the environment and serving the
underprivileged. Detel Foundation distributes packaged seeds to all its customers on the purchase of
any of its products.
By: Murtuza Merchant