Doha Festival City (DHFC) has
announced a partnership with Education Above All
(EAA) Foundation, in a bid to bring hope and real opportunity to the lives of neglected
and underprivileged children, youth and women.
The EAA Foundation was started by Her Highness Sheikha Moza bint Nasser in 2012.
The ‘Protecting Education’
programme seeks to achieve public support and maintain responsibility to the
ongoing threats to education and the pervasive abuse faced by children across
“Doha Festival City is committed
to social responsibility, and has always thrived to take an active part in
promoting major causes affecting the community. This year, the Back to School
initiative will support Education Above All Foundation’s ‘Protecting Education’
campaign,” DHFC said in a statement issued here.
Robert Hall, general manager of
Doha Festival City, said: “We are delighted to collaborate with Education Above
All Foundation and support them in their efforts to provide access to education
for children and youth in areas affected by poverty, conflict and disaster. We
are fully aware of the importance of education, not just for providing a better
life to a child but also towards the economic development of a country and
globally. We hope that Doha Festival City will continue to be the destination
of choice for our Community and will support us in this notable cause.”
Mubarak al-Thani, Communication
manager and head of Advocacy at EAA Foundation said his foundation appreciated
the efforts of Doha Festival City and its support for the ‘Protecting
Education’ campaign. “The donations will contribute to our mission to provide
quality education opportunities to the impoverished and marginalised, in order
to enable them to exercise their basic right to education and give them a
better chance to build their future,” he said.
With this collaboration, customers
at the mall can help bring disadvantaged children back to school by paying for
their favorite products while shopping from their brands.
Doha Festival City is running its
Back to School offers until September 9, during which major retailers will be
releasing their latest collection of school supplies, ranging from clothing
through to all school essentials.
Throughout August and September, patrons at the mall can directly contribute to the EAA Foundation through a donation box installed near West Court 2 at the DHFC mall.
By: Nawal Mukadam