FMCG player Godrej Consumer Products has undertaken a host of activities relating to its Corporate
Social Responsibility (CSR) in 2018-19, including conducting vocational training programme for
women rural intensification public health and waste management activities, as per its annual report
As part of its initiative “Salon-I”, the company conducted 500-hour training programme with audio-
visual modules related to life skills and entrepreneurship training, aimed at women between 18 and
30 years for employment or entrepreneurship. The initiative focused on urban and peri-urban, socio-
economically weaker sections of society and till date, approximately 2,20,000 women have been
trained across 23 states with 22 non-profit partners. Over 50 per cent of trainees take up some form
of employment, according to the report.
The report states that Godrej Consumer Products has also conducted hairdressing training for young
women from underprivileged backgrounds at 11 hairdressing skills academies in Kenya and as a
resultant, 4,500 women have been trained in five years. “We are motivated by success so far
reported by our alumni, several of whom have gone on to set up their own businesses (salons), and
this is something we would like to facilitate for many more,” the company states.
As a corollary to the employability and livelihood programme, the company set up a project to
identify and train unemployed women and youth in entrepreneurship skills to ensure stable
livelihoods, as part of its “Rural Intensification” programme. In two years, over 1,270 youth have
been trained as part of this project in West Bengal and Tamil Nadu.
Godrej Consumer Products unveiled “Elimination of Mosquito-Borne Endemic Diseases” (EMBED)
programme in Madhya Pradesh in 2015. EMBED followed a feasibility study on Indian states that had
a high incidence of vector-borne diseases, such as malaria and dengue. The programme currently
addresses 45 per cent of the malaria burden in Madhya Pradesh across nine districts, 3,000 villages,
700,000 households, and 3,500,000 people. “On the basis of government data from 2015 to 2017, at
the end of the third year (intervention in nine districts), 81 per cent of the targeted intervention
villages had no malaria cases,” according to the report.
Also as part of its CSR efforts, the company commissioned and introduced community waste
management projects by using circular economy principles. “The projects helped divert over 25 MT
of waste per day from landfill at each location. They are tackling different waste streams and
demonstrating effective waste management solutions. However, the approach remains the same
across locations, partners, and projects. Each type of waste is further segregated and made into final
products that are fed as inputs to other industries, in line with the principles of circular economy,”
the report states.
Godrej Consumer Products provides decentralised, off-grid renewable energy systems through
community-level installations in rural India. “Although the initiative is primarily aimed at domestic
electrification, a few micro-grids also provide energy for water pumps, which enables marginal
farmers to grow more than one crop and almost double their income within 1-2 years. Hundred
energy-dark villages in Andhra Pradesh, Madhya Pradesh and Uttarakhand are now powered by mini
and micro grids sponsored by us,” the report states, explaining the initiative.
By: Murtuza Merchant