As part of its Corporate Social Responsibility (CSR) efforts, HDFC ERGO General Insurance Company Ltd
tied up with leading radio network BIG FM to distribute ration kits to over 1000 migrant and
underprivileged families hit by the COVID-19 crisis across various pockets of Mumbai.
The 10-day long ‘Hands for Humanity’ campaign, a CSR Initiative by HDFC ERGO, culminated recently as
it served families with pre-created ration kits that included essentials such as rice, lentils, cooking-oil, masks , sanitizers and sanitary napkins amongst other key things.
The distribution drive implemented with the help of the NGO United Way Foundation, kick-started on
August 27 and covered the length and breadth of the city. Aimed at distributing ration to 1000 families, the campaign exceeded its target as it donated ration kits to 1131 families in total. In addition to ensuring no one remains hungry, the campaign also raised awareness on the importance of maintaining hygiene and following all the safety protocols in the current times.
Samir H Shah, ED and CFO, HDFC ERGO General Insurance Company Ltd. said, the campaign was the
need of the hour due to the on-going COVID-19 crisis we and through the initiative, efforts were made
to help the needy overcome the difficulties by providing some daily essentials.
“This is one more step by HDFC ERGO in bringing about positivity and happiness in people’s lives. We are happy to have partnered with BIG FM for this campaign and would also like to extend our gratitude to the United Way Foundation, who helped us in the execution of the campaign,” Shah said.
Sunil Kumaran, Country Head – Product, Marketing BIG FM said, “We are glad to collaborate with HDFC
ERGO once again after our highly successful ‘High Beam – Not OK Please’ campaign last year. These are
trying times, and all of us are doing our best to come out of it stronger. And in an unprecedented
scenario such as this, it becomes our moral responsibility to help those who are in need and have been
affected the most.”
He added that the radio network was humbled to have been able to help families who are in need in the
city, as he thanked its “execution partner” United Way Foundation for supporting the campaign.
By: Murtuza Merchant