Hyundai Motor India has announced the commencement of Covid-19 CSR 2.0
Program under ‘Hyundai Cares’ campaign, wherein, the smart mobility solutions
provider’s philanthropic efforts will focus on 3 key activities – Health,
Education and Clean India for Happy Life of Indian Citizens.
the Hyundai Cares 2.0 CSR Program, S S Kim, MD and CEO, Hyundai Motor India
Ltd. said Hyundai has responded to the pandemic with various meaningful social
initiatives and lent support to the Indian Government in its resilient fight
our Global Vision of ‘Progress for Humanity’ and building further on the
strength of our phase 1 activities, we are glad to announce the phase 2 under
Hyundai Cares 2.0 initiatives. Our efforts have taken the next dimension to
focus on Health, Education and Clean India for strengthening the society to
live in the new normal ecosystem for a Happy Life,” Kim said.
He added that
every Independence Day brings celebrations along with a special social message
for its fellow citizens and to commemorate the occasion, Hyundai’s CSR
initiatives under Hyundai Cares 2.0 will continue till December 2020 focusing
the important touch points of the society to help overcome pandemic while
building a strong nation.
2 of Hyundai Cares, Hyundai will support India’s indigenous fabric ‘Khadi’ and
drive sanitization campaign in Districts/Tehsils for a safe and healthy
surrounding for citizens of India. Also, as education is pathway to success,
Hyundai has pledged to support the children of Covid warriors by distributing
devices loaded with academic curriculum to keep-up with their on-going academic
‘Khadi’ is a
handwoven and hand spun cotton cloth and brings a history of uniting India
during its freedom struggle. Over the decades, Khadi has provided
self-employment opportunities to many citizens of India and empowered them to
become self-sustained. Based on the Indian history of being the most loved
fabric of India, on this Independence Day, Hyundai procured Khadi Masks to
support the self-reliant individuals and proudly make them a part of India’s
fight against the ongoing pandemic.
The Hyundai Cares 2.0 CSR initiatives will be undertaken under three key
Projects – Rakshak, Shikshak and Grameen Sanitisation.
Under the project Rakshak, approximately 30 000 Made-in-India Khadi
Masks will be handed over to the Gujarat & Maharashtra state governments
for creating a Safe and Healthy Environment.
Under project Shikshak, 1,000 Tablets loaded
with 2 years academic course curriculum will be distributed to the children of
Covid Warriors from lower income group. This initiative is a token of gratitude
for their relentless efforts in the nation’s fight against the pandemic.
Under Grameen Sanitisation – a unique
sanitization drive will be undertaken to disinfect 292 Districts/ Tehsils
across India. A mobile van will sanitize public spaces in these areas using
Ministry of Health approved disinfectants ensuring a safe ecosystem.
Earlier this year, to combat the challenging
environment due to Covid-19, Hyundai Motor India Foundation announced Hyundai
Cares Phase-I initiatives which aimed at promoting the safety and welfare of
its customers, employees, dealer and vendor partners. This included Rs. 7 crore
donation to PM CARES fund, Rs 5 crore donation to Tamil Nadu Chief Ministers
Relief Fund, donation of advanced Covid-19 Diagnostic Kits worth Rs 4 crore, distribution of PPE kits, masks, sanitizers
and dry rations worth more than Rs 9 crore, among others.
By -Murtuza Merchant