Aiming to economically empower smallholder wheat farmers in Uttar Pradesh, food company Kellogg
and nonprofit organization TechnoServe have announced a programme, that will help farmers improve
their crop productivity, access better markets and thereby help bolster their livelihoods.
The project will be implemented with a membership base of at least 10,000 farmers, including 2,500
farmers directly reached through farmer field schools and farmer interest groups.
India’s farming households, which comprise more than 50 per cent of the country’s population, face
severe demand and supply side disruptions such as loss of labour, lack of access to input/output markets and information channels, and supply chain and logistical disruptions, further aggravated by COVID-19.
These challenges may impact farmers’ incomes and are likely to hinder their ability to fund the next
sowing season. To address this, the program will be focused on improving crop productivity and quality
of produce by promoting Good Agricultural Practices (GAP) and weather-based crop advisory.
Speaking on the initiative, Amy Senter, Chief Sustainability Officer, Kellogg Company said India has
approximately 126 million smallholder farmers, accounting for 86 per cent of total operational holdings
in the country, however, they have limited access to important resources which has a cascading effect
on their livelihoods.
“We believe it is important to help people and communities grow. Our partnership centered on
improving the livelihood of smallholder farmers in India contributes to our Better Days commitment to
support 1 million farmers globally by the end of 2030,” she said.
Punit Gupta, Country Director, TechnoServe India said the COVID-19-induced slowdown has impacted
smallholder farmer economics severely, and is expected to lower farmer household incomes by an
average of over 30 per cent across India.
“From a geographical perspective, Uttar Pradesh is among the states expected to experience the
greatest value loss, due to their projected value decline and significant contribution to India’s total
agricultural output value. Working with farmers to improve crop productivity and helping them access
better markets will play a significant role in bolstering farmer livelihoods, and we are delighted to
partner with Kellogg on this important effort,” he added.
By: Murtuza Merchant