Doha: Multinational conglomerate Lulu Hypermarket has launched ‘Shop and Donate,’ a campaign
that seeks to allocate part of the sales proceeds of over 700 products during October to support
Qatar Cancer Society’s awareness programme.
Earlier this month, Lulu supported the ‘Blossom Campaign’ that was launched by Qatar Cancer
Society (QCS) on October 1, to raise awareness about breast cancer.
This donation is being given as part of their Corporate Social Responsibility (CSR) and to support
Qatar’s National Vision 2030.
The vision aims to build an advanced society capable of sustaining its development and providing a
high standard of living for its people to achieve its long-term goals.
October is commemorated as Breast Cancer Awareness month, and as part of their campaign, Lulu
showroom staff have marked their participation by wearing a pink ribbon, the worldwide symbol.
The aim is to raise awareness among the customers and staff alike and encourage them to adopt
healthy lifestyles to prevent cancers.
Director of Resources Development Department at QCS, Dr Dera Al Dosari, said, “Wearing Lulu’s
staff the pink ribbon to support QCS’ efforts and to spread awareness epically is not the first time
Lulu supports QCS. This initiative is considered a contribution from Lulu hypermarket in achieving
QCS’ vision to be the community partnership platform to make Qatar a leader in cancer prevention
and its burden control, and the mission.”
“We seek to prevent cancer and control its burden in Qatar by working with our partners to educate
the community and to support, empower, and advocate for individuals living with cancer. We want
to engage in the professional development and scientific research combating cancer,” added Dr
He thanked the management and staff of Lulu Hypermarket for their continued efforts in support of
QCS in its cancer awareness initiatives and addressing the needs of cancer patients who cannot
afford the treatment.
He advised all state institutions to support QCS, working in one of the most critical healthcare fields. “The cooperation also includes the participation of QCS’s volunteers to inform Lulu shoppers about the campaign and encourage them on the importance of early detection. Many thanks to Lulu
hypermarket for support,” he added.
By: Nawal Mukadam