Vistas Corp Ltd, a leading Indian manufacturer and retailer of building
materials, has made a difference to the lives of 1,98,000 people across 103
villages in five states, through its Corporate Social Responsibility (CSR) activities.
building materials firm also won the FICCI CSR Award for 2018-19 in the
‘Education category’ for their project ‘Shikshit Sunderhattu’ at the 18th
edition of FICCI CSR Awards. The award ceremony was held virtually on July 27
2020, where Anurag Thakur, Minister of State for Finance and Corporate Affairs
facilitated the award to Joydeep Chatterjee, Chief of CSR and Corporate Affairs
at Nuvoco for their project ‘Shikshit Sunderhattu’ near the company’s Jojobera
cement plant in Jharkhand.
has cement two cement plants, each in Chhattisgarh and Rajasthan and one plant
each in West Bengal, Haryana and Jharkhand.
The company has “five pillars” of CSR activities –
Saksham Bharat (livelihood) – Where it strives to improve livelihood by imparting new skills to the youth
and women to enable them to become self-reliant.
Swasth Bharat (health) – Where Nuvoco provides access to primary health care, improved sanitation and
safe drinking water to communities and addresses the needs of the adolescent
Surakshit Bharat (safety) – To build awareness on safety (road and home) and
stimulate behavioral change in the communities living in close proximity of the
company’s operating units or even associated with it.
Shikshit Bharat – (Education) Nuvoco provides access to new-age education facilities to
children in rural areas by partnering with the state government and education
authorities to improve the quality of education and infrastructure in schools.
Sanrachit Bharat (Infrastructure) –This is aimed at improving the quality of life by
developing community infrastructure by constructing and repairing roads,
providing water storage and distribution facilities, as well as refurbishing
school buildings in communities and villages where Nuvoco operates.
Nuvoco’s ‘Sikshita Sunderhattu’ was introduced to empower the tribal
community and improve their way of living. “With a population of more than 10.2
crore, India has the single largest tribal population in the world. This is 8.6
per cent of the total population of the country, lack of education in tribal areas
is a glaring issue. Education is the primary element towards the development of
any country,” a statement issued by the company stated.
It added that education will help them in meeting new challenges of life
and will improve the immediate living condition and that the tribal community
needs the weapon of education to understand their rights and participate in programmes
and policies made for their upliftment.
Under the ‘Shikshit Sunderhattu’ initiative, Nuvoco started Birsa Prathmik Vidyalaya to empower the tribal population by giving them access to education and enrolling them into mainstream education.
Birsa Prathmik Vidyalaya currently educates 108 students from Nursery to class III and has shaped lives of more than 500 tribal children. “This has also resulted in the improvement of their livelihoods, as children too were involved in rag-picking and other hazardous activities. This initiative is a success as Nuvoco has observed zero dropouts since the inception of Birsa Prathmik Vidyalaya,” the company states.
The company claims to have touched the lives of 7300 students through their CSR pillar ‘Sakshar Bharat.’
“We are humbled
by this recognition of our efforts towards creating a better tomorrow for
children of tribal communities in the rural areas. ‘Shikshit Sunderhattu’
project is an ambitious initiative to bring the tribal children into mainstream
education. Our aim is to instill the importance of education, bring that change
in mindset so that the children are able to think of a better future,” Joydeep
Chatterjee said after receiving the FICCI CSR award.
By: Murtuza Merchant