Qatar Airways and Qatar Cancer Society (QCS) will launch a month-long ‘Think Prink’ breast cancer
awareness campaign to educate people on the importance of early detection and control.
The campaign will consist of health education webinars, free mammograms and fundraising events
open to tens of thousands of Qatar Airways employees and passengers.
‘Think Pink’ will include a digital Qatar Airways charity bazaar with proceeds benefiting non-profit
breast cancer organisations and prevention initiatives. It will also engage the public in ‘Think Pink’ activities to raise awareness about early detection and regular screenings.
In February, Qatar Airways also partnered with the Union for International Cancer Control (UICC), a
non-profit organisation that aims to unite and support the cancer community.
“Qatar Airways is devoted to raising awareness of breast cancer,” said Qatar Airways Group Chief
Executive, His Excellency Akbar Al Baker. “We passionately believe that prevention and early
detection can save many lives and contribute to the continuous global efforts made to eradicate this
disease. That is why this year, as in previous years, we have planned a range of awareness-raising
initiatives for our employees as well as our passengers,” he said.
Qatar Cancer Society Chairman His Excellency Sheikh Dr. Khalid bin Jabr Al Thani said, “We are
extremely grateful to Qatar Airways for its support in spreading awareness of breast cancer
prevention to their employees, passengers as well to the wider community.
We are delighted to support these praise-worthy efforts and pleased to partner in delivering
awareness-building activities to highlight the importance of cancer prevention, early detection and
patients’ psychological and financial support, he added.
“Qatar Airways’ dedication in raising awareness of breast cancer reflects the airline’s commitment in
fighting breast cancer, which also aligns with QCS’s objectives to reduce the burden of cancer and
ensure that cancer control remains the priority within our communities,” he said.
Union for International Cancer Control President HRH Princess Dina Mired added, “We are extremely
thankful that Qatar Airways is supporting UICC’s global efforts in cancer control and specifically
taking on Breast Cancer this October.
“Qatar Airways’ dedication to disseminate awareness of Breast Cancer to their millions of
passengers will go a long way in not only saving lives but also fighting stigma. Their commitment
goes even further, as they are offering free mammograms to tens of thousands of their employees.
This is highly commendable, especially during the COVID-19 pandemic, showcasing that cancer
patients’ early detection and screening services should not be forgotten,” Mired said.
By: Nawal Mukadam
Email Id:nawal-m@crowdteck.com
