Qatar-beIN Media Group has collaborated with the World Health Organisation (WHO) Foundation at
Roland-Garros 2020 to give people across the Middle East and North Africa (Mena) an opportunity
to donate to the fight against COVID-19 through its broadcast and digital channels.
All donations made during the Roland-Garros tournament will be used to support communities
worldwide to combat the COVID-19 pandemic.
Since the beginning of COVID-19, beIN has supported the World Health Organisation (WHO) in
initiatives across the world, including sharing important health and safety messages, broadcasting
historic 'One World: Together at a Home benefit concert to millions of subscribers, as well as other initiatives.
During Roland-Garros 2020 the WHO Foundation will work with beIN to integrate a customised
fundraising QR code into beIN's website and LIVE streaming of the tournament.
The WHO Foundation will also share exclusive promotional content to beIN's social media platforms,
featuring an accompanying fundraising URL code, in addition to original video content from athletes
that will focus on global health.
Commenting on this collaboration, beIN Media Group Chairman Nasser Al Khelaifi, said, “We are
proud to strengthen our ongoing partnership with World Health Organisation (WHO), including this
latest collaboration with WHO Foundation at Roland-Garros. Everyone has a role to play as a global
response to the pandemic — no matter how small — and we will continue to do whatever we can to
support the WHO and its Foundation on their critical work.”
WHO Foundation Chairman Thomas Zeltner, said, “Now more than ever, sports fans must show their
support. We are excited to be partnering with beIN to offer tennis fans a new way to engage in the
tournament while supporting critical global health issues.”
He added that the WHO Foundation encourages the public, individual donors, and corporate
partners to scan the QR code and donate to combat coronavirus.
By: Nawal Mukadam
Email Id:nawal-m@crowdteck.com
