As part of its corporate social responsibility (CSR), the Aditya Birla Group Company Utkal Alumina
International Limited (UAIL) in association with Bharat Rural Livelihood Foundation (BRLF), has
launched an initiative “UANAT” to strengthen the livelihoods and double the income of more than
15,000 rural households of Kashipur Block in Rayagada district and Thuamul Rampur Block of
Kalahandi district in Odisha.
UAIL and BRLF recently signed a memorandum of understanding (MoU) for the launch of the
UANAT (Utkal Action For Agricultural Transformation) is a flagship initiative of the Community
Relations and Sustainability wing of Hindalco, this four-year livelihoods programme aims to doubling
the income of 15,000 small and marginal households, landless families and forest dwellers of
Kashipur and Thuamul Rampur blocks through sustainable livelihood development initiatives.
The programme would focus on five major components — Community institution building
(formation and strengthening of farmer producer groups and farmer producer companies),
Cluster development of agriculture and allied activities (farm based agriculture, livestock,
Non Timber Forest Produce and Minor Forest Produce), Augmentation of irrigation infrastructures (through land and water management), Collective marketing (aggregation and selling of products though producer groups), and Creation & development of a cadre of agri-entrepreneurs.
UANAT programme would converge with potential Government schemes and programmes like
MGNREGA, Odisha Livelihood Mission, ITDA, National Horticulture Mission, Watershed Development
Programs, OLIC and OAIC etc. to contribute to achieving the sustainable development goals (SDGs)
of the United Nations Agenda 2030, particularly addressing Sustainable Development Goal (1), (2)
(17) i.e No Poverty, Zero Hunger,
Partnership to achieve the Goal respectively Expressing happiness over creation of a sustainable ecosystem around the periphery of UAIL through this flagship programme taken up by UAIL and BRLF,
N Nagesh, Unit Head President, UAIL who chaired the virtual signing in ceremony, urged both teams to ensure the goal of doubling the farmers’ income which would in turn bring prosperity to this area.
Acknowledging the effort of UAIL in initiating such a large scale livelihoods programme in the region, Pramathesh Ambasta, CEO, BRLF assured that with this PPP model the programme would be a model initiative for the State and the nation to be replicated while creating sustainable development models around this area.
By: Murtuza Merchant