Education and research firm Wiley India has launched a skilling campaign on the occasion of its 21st anniversary.
The CSR campaign aims at making the youth of our country ‘Atmanirbhar’ and resonates with the brand’s philosophy to help people develop the skills and knowledge they need to succeed.
In a diverse country like India, where education and more importantly, vocation, is still prioritized for the male member of the families, WileyNXT brings forth #TechitLikeHer – a scholarship programme. The campaign offers scholarships to final year female students who are yet to secure jobs.
“Women and children often bear the brunt of social evils and hence are the most vulnerable section of our society. To protect them and to make them independent is at the core of our model. Understanding permanent value skilling adds to improving the quality of life,” says MD Vikas Gupta.
He added, “We at Wiley India believe that CSR efforts should be able to add permanent value to the life of people so they can not only improve their lifestyle but contribute to the society they live. Hence, our CSR projects are based on a sustainable model of transforming lives from a grassroots level, with an aim for independence.”
“This initiative is in alignment with WileyNXT‘s vision to create ‘best in class’ bridge education ecosystem to develop the workforce of the digital transformation era and bring women to play an important role in it,” he further said.
Wiley India has been able to impact 11000 families with Project Swayam and transform the lives of approximately 400 orphaned and rescued girls of Little Star Home, some of whom have also made it to the national and district levels for horse riding and shooting.
Wiley in collaboration with Jagriti – an NGO operating in the Kali Basti Slum Area, Uttam Nagar, designed a well thought out space for children from low-income families, to give them hope for a better future.
Wiley initially contributed towards infrastructure development and has been taking care of running and maintenance of the same by giving grant money of Rs. 1 lakh. To help the students with a greater chance at employability, a valediction event for all the individuals trained is held once a year where they are awarded a certificate of course completion and a tool kit for Makeup and Grooming, and Mobile Repair. Wiley has till date has helped 11,000 families.
An all-girls orphanage, Little Star gives home to girls rescued from trafficking, flesh trade and many other social injustices. Even though nothing can compensate for their trauma, Wiley does its bit by empowering those girls of the orphanage with a set of skills and tools that can help them get back on their feet and live with respect. Wiley’s CSR support has till date transformed 400 precious lives. The girls of the Little Star have begun to shine and bring laurels in horse riding and shooting to start with at both district and national levels.
By Murtuza Merchant